The Challenge: Persuade younger consumers to adopt Vaseline as a personal and cultural icon, and to see Vaseline as more than just skincare.
Phase 1
The Brief
Background
Target
Phase 2
The Idea
The Problem
The Solution
Code Vaseline - a campaign that shows how Vaseline can be your ultimate life hack that comes through for you in every sticky situation - pun intended.
Phase 3
The Execution
Commercial
Keychain
Social Posts